Consumer
Crompton Greaves Consumer Electricals
A category leader in fans and pumps, with lighting and Butterfly kitchen appliances.
Look up. The fan above your head may be made by Crompton. The more interesting question is what else the 120-year-old brand can become. Crompton is already a leader in fans and pumps, but mature categories do not automatically create exciting growth. It is premiumising fans through energy-efficient BLDC products, deepening pumps and appliances, improving Butterfly’s kitchen business and exploring newer categories. The story is less about selling more of the same fan and more about using an old brand and distribution franchise to sell higher-value products into the same household.
The one thing to remember: The next phase is premiumisation - turning category leadership into higher value per household.
How the business works
Crompton sells consumer electrical products through dealers, distributors and modern channels. Fans, pumps and appliances form the core; lighting is another segment and Butterfly adds kitchen appliances. The business earns better economics when premium products grow, pricing holds and acquired businesses operate efficiently.
FY2025-26 snapshot
Revenue
about ₹8,096 crore
Profit before exceptional items and tax
about ₹677 crore
Reported loss after tax
about ₹231 crore
Exceptional impairment / charges
about ₹756 crore
FY26 dividend recommended
₹3 per share
Figures are for the financial year 2025-26 as reported by the company. Educational context only.
Where the money comes from
Fans and air-movement products Residential/agricultural pumps Lighting Butterfly kitchen appliances
What could make it much bigger?
BLDC fans can lift premium mix. A Butterfly turnaround can unlock acquisition value. Pumps, appliances and adjacencies widen household wallet share.
What can go wrong
Consumer demand can slow.
Butterfly shows acquisition/integration risk.
High expectations punish growth or margin disappointments.
5 things to watch
Fan market share
BLDC mix
Butterfly growth/profitability
EBITDA margin
Cash generation
Ramsam Takeaway
Crompton’s moat begins with category leadership and distribution. The opportunity is to make that old franchise more valuable through premium products and adjacent categories. Watch premium mix and Butterfly profitability together: they show whether the company is becoming more than a mature fan business.
This profile is educational context only. Ramsam does not rate companies or suggest whether to buy, hold or sell anything.